First Class

Mercedes-Benz first perfume!

06/21/11

Versailles June 21, 2011—INCC Group and Mercedes-Benz announces that INCC Group has obtained the license agreement to develop, manufacture and distribute the first fragrance line for the Mercedes-Benz brand worldwide.

Commenting on the license agreement, Rémy Deslandes, President and Chief Executive Officer of INCC Group, said, “Nothing great has ever been accomplished without passion, 125 years after the creation of their first automobile, Mercedes-Benz will enter the fragrance world. I am thrilled and excited by this given responsibility and it is with passion that I will meet our business partners at the TFWA in Cannes this September to witness together the birth of a perfume star.”

Mercedes-Benz and Mercedes-Benz Accessories are divisions of their parent company the Daimler AG. Mercedes Benz, the world’s widest–known automotive brand and the 12th global brand worldwide. Mercedes-Benz-Daimler is also the principal sponsor of the fashion week worldwide as well as many events in the sport business.
 

INCC Group is a Lifestyle perfume manufacturer located in the outskirts of Paris (France), a few minutes from the famed Versailles castle. Last year Rémy Deslandes decided to expand the company business into the selective market, acquiring licensing rights from premium brands. In 2012, INCC Group will be entering the selective market with Mercedes-Benz Perfumes.
 

Mercedes press release