L'Artisan

SOFITEL and L’ARTISAN PARFUMEUR partnership

04/02/11 10:45:21

Paris, March 21st, 2011—Sofitel has symbolically chosen the first day of spring to announce its global partnership with L’Artisan Parfumeur, a pioneering French leader in the niche perfume sector. This new venture brings together two companies with shared values, both committed to perpetuating the best of French tradition.

Since 1976, L'Artisan Parfumeur has been creating perfumes, interior fragrances and collections of scented objects to express the luxury of difference, striving with each creation to surprise and touch those who experience it.

Geoffray Maugin, VP Global Marketing Sofitel, explains this choice: "At Sofitel we see each of our hotels as a unique address with its on character and personality. That is why we perfume our hotels and we don't just install fragrance dispensers. That is also why we have partnered with l'Artisan Parfumeur who is a reference in luxury crafted perfumes around the world."

Adding lots of intimacy, a touch of audacity, a splash of originality and a dash of poetry, 12 fragrances with evocative names will be diffused in Sofitel branded hotels: Mimosa Marin, Cèdre Bleu, Mûre Sauvage, Thé et Pain d’Epices, Intérieur Figuier,Tilleuls au Vent, L’Ambre, Rose des Indes, Ile Bourbon and Bois d’Orient.

The So SPA locations will be scented withJatamansi, an organic fragrance composed exclusively of essential oils, featuring this mysterious plant that grows in the most remote valleys of the Himalayas. Finally, "Parfum de Feuilles" will waft through So FIT locations like the breeze from a window opening into a garden. 

The fragrances will scent the Sofitel hotels in the form of interior fragrances and scented candles, and they will also be diffused using Air Aroma's cold-air diffusion technology.

Soon, guests will experience the warm, dry woods ofCèdre Bleu at the Sofitel Chicago Water Tower(United States), the refreshing Mimosa Marin at theSofitel Marseille Vieux Port (France), the summery calm of Intérieur Figuier at the Sofitel Cairo El Gezirah (Egypt) and the spicy accent of Bois d’Orient at the Sofitel Shanghai Sheshan (China). More than half of the hotels in the network have already chosen their signature scent, and the entire network will be "on the scent" by the end of 2011.

Sofitel is the only French luxury hotel brand with a presence on five continents, with 120 addresses in almost 40 countries (more than 30 000 rooms). 
 

Please visit the official site of L'Artisan Parfumeur andSofitel Hotels.

Source: Sofitel and L'Artisan Parfumeur Press Release